Innovative new lingerie ads by Kate Moss.

Kate Moss shot six new ads promoting bridal themed lingerie from the women's lingerie giant Agent Provacateur .The six movies shot by Nick Knight are based on a script written by Joe Corré's , Founder of Agent Provacateur. The script aims at depicting the theme "the demise of a bride's 'big day' and serialise the unravelling of the religious organisation behind it". Knight along with artists Jake and Dinos Chapman have done a wonderful job in creating six innovative and fresh stills with themes The Happiest Day of Her Life, The Garden of Eden,Bad News, Frenzy, Revenge, Let Them Eat Kate.

Here is how the first ad is described:
From Joe Corré's screenplay directions that the heroine bride -Kate Moss- should appear "romantic, pink and full of hope" on the eve of her 'White Wedding', Nick Knight's first campaign image of six addresses all the classic elements of a kitsch boudoir scene: the powder-puff palette; the love heart vignette; the handheld mirror; a sweet butterfly hovering over virgin flesh. Meanwhile the accompanying film employs the help of a naked harpist to push the footage in more poetic direction. From tonight until Wednesday 7th, each night a different film and still image will serialise "the demise of a bride's 'big day' and the unravelling of the religious organisation behind it".
Here is the first ad video:

Click here if you have problems watching the video.

Here are the other stills (click to enlarge)
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